Coppell ISD Superintendent Dr. Brad Hunt is one of the “2020 Superintendents to Watch” selected by the National School Public Relations Association (NSPRA). He is among only 24 district leaders in the nation and only three in Texas, who NSPRA chose for this recognition, because of how these superintendents use communication in innovative and effective ways.
“It is an honor and privilege to receive this recognition and be among this group of superintendents who prioritize strong communication with their communities,” Dr. Hunt said. “Transparent and interactive communication is essential to the work my team and I do each day, as we work to build authentic relationships and collective engagement with internal and external stakeholders through consistent communication in a variety of channels.
According to NSPRA, “Superintendents to Watch” engage and inform their school communities with new communication technology tools combined with tried-and-true techniques. Honorees have fewer than five years of experience as a superintendent and possess dynamic, fast-paced leadership with strong communication at its core. For a complete list of “Superintendents to Watch,” visit www.nspra.org/superintendents-watch.
Dr. Hunt’s effective and innovative communication tools include his weekly “Catch Up with Hunt” video messages to the CISD Community, his “Hobbies with Hunt” interactive videos with students during the district’s closure due to COVID-19, Facebook Live events to engage directly with the community in a two-way forum, consistent email messages to the community about district happenings and Interacting with staff, families and the community on social media.
“Whether it’s expanding the lines of communication with our business community, leading the charge with the district’s strategic design to identify new core values, or reaching across our community to increase engagement, Dr. Hunt doesn’t just talk the talk, he walks the walk,” said Kevin Nevels, chairman of the Board of the Coppell Chamber of Commerce and owner of Coppell Taekwondo Academy. “As the demographic make-up of CISD has changed, Dr. Hunt has been very intentional about making sure that all stakeholders and cohorts are represented and given a voice.”
Prior to the Coppell ISD Board of Trustees naming him the district’s superintendent in July 2017, Dr. Hunt served CISD for almost 30 years as a teacher at Coppell High School, assistant principal at Coppell Middle School West, Director of Human Resources, principal of Coppell High School and as the Assistant Superintendent for Administrative Services. Dr. Hunt has a Bachelor's degree from the University of North Texas, a Master’s degree from the University of Texas at Tyler and his Doctorate in Education (Ed.D.) from the University of North Texas.